By Editors Picks’ Okanagan
Step into a world of decadence and delight at Exotix Candy Penticton, the newest treasure nestled in the heart of the Okanagan. This luxurious candy store, with its alluring name, has been captivating locals and visitors alike since its grand opening six months ago. Owned by the charismatic Penticton boy, Josh Franks, Exotix Candy Penticton is not just any candy store—it’s a haven of opulence and community spirit.
Born and raised in Penticton, Josh’s connection to this vibrant town runs deep. As he gazes upon the young faces of high school students visiting his store, memories of his own school days at PenHi Secondary School come rushing back. Determined to carry on the tradition of heading to the local store for lunchtime snacks and drinks, Josh embarked on a mission to bring his vision to life. With the help and motivation of his friend Eli from Edmonton, the concept of Exotix Candy Penticton was born. Josh will forever be grateful for Eli’s guidance and unwavering support.
However, Josh’s ambitions extend far beyond being just a candy store. He envisions Exotix Candy Penticton as a community hub, offering more than just delectable treats. Immerse yourself in a world of luxury accessories, essential clothing pieces, enchanting music, trendy sneakers, and captivating collectibles. “I want to build this store and brand with a sense of community always in mind. My hometown community. We have big plans. It’s going to be far more than just a candy store,” says Josh Franks.
Location holds immense importance for Josh, as he cherishes his roots in the Okanagan and Penticton. Proximity to his old stomping grounds at PenHi Secondary School and being surrounded by remarkable neighbouring businesses make him feel fortunate. Witnessing Main Street coming alive again fills him with excitement. “Close to my old stomping grounds, PenHi Secondary School. I am very fortunate to have such great businesses as neighbours. It’s cool to see Main street coming alive again,” Josh shares with a proud smile.
Operating in the Okanagan, his hometown, brings Josh an immeasurable sense of joy. The small-town vibes and close-knit community foster an unparalleled warmth and camaraderie. “It’s my hometown; I love this place. Small-town vibes, close community. Everyone looks out for each other.”
The most rewarding aspect for Josh, thus far, has been witnessing the contagious joy that fills his store. People enter with beaming smiles, knowing they are about to indulge in pure happiness. The sight of wonder and delight on the faces of young children as they step into Exotix Candy Penticton never ceases to captivate him. Every person leaves his store with a smile, and that is a testament to the enchanting experience Josh has meticulously crafted.
Of course, every journey has its challenges, and for Josh, importing products can present its hurdles. But he faces these obstacles head-on, fueled by his unwavering passion and determination.
When it comes to his staff he treats his team like family, their happiness and satisfaction are vital to his own. “I treat my team like my family; if they aren’t happy, neither am I,” he affirms with conviction.
When asked about his most passionate and exciting business practice, Josh highlights the conversations he’s had with people. Requests for candies from around the world spark enthralling dialogues, allowing him to delve into the rich histories of these delectable treats and the countries they hail from. Connecting with people and learning their stories, followed by the exhilarating hunt for these elusive products, is an experience that fills him with joy, challenge, and reward.
Competition is part of any business landscape, yet Josh embraces it with grace and respect. He believes there is room for everyone and recognizes the dedication and hustle of his peers. But what sets Exotix Candy Penticton apart is the profound sense of community. Josh’s passion lies in running a business that brings happiness to all who step through its doors. From the 90-year-old searching for the perfect licorice to the 3-year-old with a craving for something sweet, every visitor receives the same respect and attention, and if he doesn’t have what you’re after, rest assured that Josh will do everything in his power to get it. Everyone leaves his store with a smile.
When it comes to getting the word out there, Josh offers valuable advice for fellow struggling businesses. He emphasizes the power of free marketing through platforms like Instagram, Facebook, and TikTok, complemented by local paid marketing companies based on available budgets. Exceptional customer service and positive word-of-mouth recommendations also play a vital role in establishing a strong presence in the market.
For those venturing into the world of retail, Josh’s advice is simple yet profound—be authentic. Customer service and networking form the foundation of success. Surround yourself with good people, as nothing great is achieved alone.
To delve deeper into Josh’s world and gain inspiration, we asked him to share his favourite project within his company, his favourite product, and his preferred way to rest and reset. Josh’s eyes light up as he speaks of his lifestyle brand, a vision that expands far beyond the realm of snacks. His favourite product is the Japanese import Kit Kat bars, a treat that embodies indulgence and luxury. And when it’s time to recharge, Josh finds solace in the embrace of nature, finding inspiration and tranquillity amidst its wonders.
To further ignite your curiosity and appreciation for the Okanagan, Josh recommends exploring the incredible businesses making waves in the region. GreyHearts Denim, Juicy Js Craft Cannabis, and Kin & Folk Restaurant are just a few examples of the amazing ventures captivating the community’s attention.
When you find yourself on your next adventure through the charming streets of Penticton, let Exotix Candy Penticton be your sanctuary of luxury and confectionery bliss. Allow the magic within these walls to transport you to a world where community, indulgence, and smiles reign supreme.
Step inside, savour the sweetness, and let Exotix Candy Penticton leave an indelible mark on your senses and your heart.
To learn more we invite you to visit them below:
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