In the heart of the South Okanagan Valley lies Canter Cellars, a family-run winery that embodies the spirit of collaboration and the beauty of winemaking. Founded by Peter Jawl, Sara and Matt Kenyon, Canter is a testament to the power of shared history and a love for horses, paralleling the elegance and process of winemaking in the region.
Entering their second vintage, Canter has firmly established itself as a central part of the District Wine Village, a community built on meaningful connections and shared experiences. Nestled among top-tier wineries and forward-thinking entrepreneurs, Canter thrives in this elite field of producers, drawing energy and inspiration from its surroundings.
Born and raised in the South Okanagan Valley, the founders of Canter expressed a deep-rooted love for the region. Surrounded by family and like-minded locals, operating in the Okanagan is a lifestyle for them—a chance to showcase their passion for the wine industry and contribute to its world-class reputation.
Throughout their journey, Canter has evolved and expanded its offerings. From hosting events and fundraisers to launching a wine club and exploring wholesaling channels, they have embraced opportunities to connect with their community and create memorable experiences. One of their proudest achievements is witnessing their brand come to life, from the vineyard to the bottle—a truly rewarding experience that reflects their commitment to farm-to-bottle winemaking.
However, the winemaking industry is not without its challenges. The farming climate, with its unpredictable weather patterns, presents a constant obstacle. From wildfires and smoke to extreme weather events, such as heat domes and cold snaps, the climate can greatly impact crop yields. Yet, Canter sees these challenges as part of the winemaking journey, with each vintage telling a unique story filled with possibilities and opportunities.
To navigate through difficult times, Canter relies on the strength of their family bond and the positive attitudes of their team. They focus on each other’s strengths and adapt accordingly, always reminding themselves of the purpose that brought them together in the first place.
When it comes to their team, Canter values a positive attitude and a proactive approach to continual improvement. They believe that long-term success in winemaking requires constant growth and an unwavering commitment to enhancing their operations, brand, and, most importantly, their wine.
Creating personal connections and sharing their brand’s story and history are at the core of Canter’s business practices. They strive to build meaningful and lasting connections with their neighbours, community, and customers. By producing low-intervention, quality wines that are both elevated and approachable, Canter sets itself apart as a small-lot winery with a genuine focus on authenticity.
While competition exists in every industry, Canter believes that their unique blend of deep roots in the area, family collaboration, love for their home, guts, and strong work ethic distinguishes them from others. Their multi-generational heritage, combined with a passionate attachment to the Okanagan, creates a one-of-a-kind brand that resonates with both locals and visitors alike.
For businesses struggling to establish their presence, Canter advises patience, authenticity, and active involvement in the community. Staying true to their values, supporting other local businesses, and participating in fundraisers and events have been instrumental in growing their name and reputation.
When it comes to hiring, Canter seeks individuals with warm and friendly personalities, capable of sharing their passion for wine and people. Their small team requires versatility, with members willing to contribute to all aspects of the winery, from harvest and bottling to customer service and event planning.
To anyone aspiring to enter the world of winemaking or start their own business, Canter emphasizes the importance of patience and energy. Building a successful brand takes time, and an unwavering commitment to hard work is essential.
Canter applauds several other Okanagan businesses that are making a positive impact, including Wayne & Freda, Oliver Eats Ltd, Neighborhood Brewing, Arcadia Modern Home and Chute Lake Lodge.
Canter proudly presents their 2022 vintage, featuring a diverse range of wines that showcase the terroir and craftsmanship of the South Okanagan. From the vibrant and refreshing 2022 Rosé to the herbaceous and elegant 2021 Cabernet Franc, each bottle tells a story of passion and dedication. And with upcoming releases, such as the 2022 Chardonnay and 2021 Grandis, Canter continues to delight wine enthusiasts with their exceptional offerings.
Canter is more than just a winery—it’s a family, a community, and an invitation to experience the beauty of the South Okanagan Valley. With their unwavering passion, commitment to authenticity, and dedication to creating memorable experiences, Canter has firmly established itself as a winery worth celebrating.
So, join the herd, raise a glass, and savour the remarkable wines crafted by this exceptional family-run winery.
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